Tuesday, April 26, 2005

IlliGAL Blogging: Printers that print printers that print ....

IlliGAL Blogging: Printers that print printers that print .... cool linksss ...

Google

posted by Jen @ 7:59 AM

Curious angle on search algos....

www.illigal.org: "At the Illinois Genetic Algorithms Laboratory (IlliGAL), we study nature's search algorithm of choice, genetics and evolution, as a practical approach to solving difficult problems on a computer. Genetic algorithms (GAs) and evolutionary computation have... "

Google

posted by Jen @ 7:56 AM

Thursday, April 21, 2005

10 Things to Expect from Your SEO Copywriter

webpronews.com: "take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads 'website copywriter', 'SEO copywriter', 'internet copywriter', or 'web copywriter'.... "

Google

posted by Jen @ 8:40 AM

Tuesday, April 19, 2005

Online Extra: What the Boys of Yahoo See Coming

www.businessweek.com: "Co-founders Jerry Yang and David Filo envision a service that caters to you -- anywhere -- and an Internet both simpler and more powerful.

Yahoo! co-founders Jerry Yang and David Filo "discuss the future of their company and trends in Web search and media convergence. The Internet, Filo says, is "not another product. It's at the core of technology. It's a basic part of infrastructure. The Internet is going to be pervasive across all technology."

Google

posted by Jen @ 7:48 AM

Expedia.com Launches Online Resource Center to Provide Travelers with Stress-Free All-Inclusive Vacation Ideas

Expedia.com Launches Online Resource Center to Provide Travelers with Stress-Free All-Inclusive Vacation Ideas

Google

posted by Jen @ 7:39 AM

Usability versus Search Engine Optimization,

Cre8asite forums Ever pertinent discussion: "we want a clean clear design on the Home page with minimum text, but the marketing dept want lots of text for the Search Engines.

What's the solution - compromise?...snip

If you can convey your message to your target market/audience with little to no content, then there is no reason not to. The marketing department will have to rely on PPC/PPI, rather than organic solutions."

Google

posted by Jen @ 7:37 AM

Yahoo re-brands Overture as Yahoo Search Marketing

CNET News.com Summary of this widely reported event: "Yahoo sheds Overture brand

News.com - The portal giant on Monday shed its Overture Services brand and renamed the unit Yahoo Search Marketing. The replacement of the Overture brand will take place in the U.S. market initially, the company said. Other international markets will be re-branded later, but the Overture brand will be maintained in Japan and Korea..."

Google

posted by Jen @ 7:34 AM

Affiliates, Linking and Search Rankings

How Affiliate Programs Can Affect Search Rankings: "The industry is currently debating two competing affiliate network strategies:

1) Network-wide links that point to the affiliate administrator's server, then redirect to the merchant site
2) Affiliate network solutions that directly link to the merchant site, sometimes referred to as 'domain-specific linking networks'"

Google

posted by Jen @ 7:31 AM

LSI and Link Popularity

searchengineguide: the latest buzz words...LSI..."by Andy Hagans -

When Paypal's official Web site no longer ranked #1 in Google on a search for 'paypal,' it was obvious that Google had become more aggressive in penalizing sites with 'unnatural' backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. It is important for search engine optimizers to understand both how anchor text penalties are being applied and how LSI ensures that anchor text variance will not dilute a link popularity building campaign."

Google

posted by Jen @ 7:28 AM

Wednesday, April 13, 2005

Search Engine Marketing FAQ

Internet Search Engine News Concise article, clearly written for newbies, by J Whalen with short paragraphs replying to questions including:

SEO for Graphical Pages
"Q. My boss has a gigantic head and has spent $50,000 for an all-graphical home page. Will it help if we place keyword phrases in [alt tags] [comments tags] [a hidden layer] [text the same color as the background at the bottom of the page]?"

Switching Server Hosts
Q. I get no respect from my current Web host so I'm switching providers. Will this affect my search engine rankings?

Site Redesign and File Name Changes
Q. I've finally redesigned my circa-1997 Web site, and all the file names have changed. What should I do to ensure that the search engines index my new pages?

Google

posted by Jen @ 6:01 AM

Tuesday, April 12, 2005

Meta-Tag Optimization Tips

clickz.com BY Shari Thurow : "Meta-Tags 101" aims to "dispel some of the meta-tag mythology and maybe put a different spin on meta-tag optimization...

Metatags should:

Help obtain a good ranking in search engines that use meta tags to determine relevancy
Elicit a call to action, that is, encourage people to click the link to your Web page
Have accurate descriptions so they're more and (dare I say it?) clickable. No keyword stuffing. No unnecessary repetitions. Just concise, accurate, persuasive copy that encourages users to visit the best page.



Google

posted by Jen @ 5:22 AM

Sunday, April 10, 2005

InterActiveCorp buys Ask Jeeves for $1.85 billion |

CNET News.com: "InterActiveCorp has agreed to a $1.85 billion buyout of Ask Jeeves, a search engine that has long been overshadowed by Google and Yahoo.

Barry Diller,CEO, InterActiveCorpThe Internet conglomerate, which is headed by media entrepreneur Barry Diller, said Monday it is hoping to move aggressively into the Web search market through the deal and pointed to growth in the online advertising market as another major incentive in making the acquisition...

The buyout comes during a period of intense activity across the search market, as the leading players have been aggressively expanding their efforts around emerging business models and trends in the sector, including local search, blogs and sponsored advertising."

Google

posted by Jen @ 5:00 AM

Friday, April 08, 2005

Got the traffic from the search engines? Read & learn how to profit from it...

MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines: "STUDIES HAVE INDICATED OVER 70 percent of Web traffic arrives from search engines. Every marketing executive knows the statistics - the top 10 search engines account for over 90 percent of traffic; 80 percent of search site visitors will not pass the first results page; 50 percent will click on the top 10 sites rather than scrolling down a listing page. Accordingly, marketing executives pay significant money to ensure their sites are highly ranked. Companies often fail at a key component of Search Engine Marketing (SEM) - what to do once the strong search results produce a flood of visitors to your site. This two-part series will explore six steps to ensure success in search marketing efforts and make the most of the influx of site traffic."

I suggest combining the points in the article with PPC feedback and continual tweaking...

Google

posted by Jen @ 8:56 AM

Wednesday, April 06, 2005

The Evolution Of Web Search

Forbes.com: "The Evolution Of Web Search David M. Ewalt...

Intro states: "In the next few years, the semantic Web will deliver search results far more accurate than the hit-or-miss engines we have today."

Concludes: "it's not too early for businesses to start thinking about the semantic Web, or to begin experimenting with tagging their corporate documents and files. Companies who don't understand how best to handle the data that is their lifeblood risk slowly bleeding to death."

Google

posted by Jen @ 10:23 AM

Monday, April 04, 2005

WordPress Spam pages analysed

searchenginewatch.com main concern is that wordpress "were caught spamming at the same time they were supposedly working with the search engines to prevent spam!"

Threads and discussions:
Threadwatch Wordpress gettin' Slammed for Spamming
InsideGoogle, WordPress Caught Spamming links to related blogs
Photo Matt Back Online wordpress "leader" Matthew Mullenweg's blog

Google

posted by Jen @ 3:17 AM

The Keyword Density of Non-Sense by Dr. E. Garcia.

e-marketing-news.co.uk Mike Grehan introduces an article by "Dr. Edel Garcia, which blows the myth of keyword density analysis into space. And it will likely change the way you do optimisation, forever."

Paper The Keyword Density of Non-Sense by Dr. E. Garcia.

Google

posted by Jen @ 3:00 AM

YaGoohoo!gle - April 1st related but neat

YaGoohoo!gle - Search

Google

posted by Jen @ 2:51 AM

search engine news blogs and sites

Pandia Useful list of search engine related sites, forums and blogs.

Google

posted by Jen @ 2:33 AM

5th Annual Search Engine Watch Awards

5th Annual Search Engine Watch Awards Comments and opinions merit a read...

"The Search Engine Watch Awards recognize outstanding achievements in search via the web. The winners for accomplishments during 2004 are:"

Outstanding Search Service: Yahoo!
Best Meta Search Engine: Jux2
Best News Search Engine: Google News
Best Blog/Feed Search Engine: Bloglines
Best Image Search Engine: Yahoo Images
Best US Shopping Search Engine: Froogle
Most SEO/Webmaster Friendly Search Provider: Google
Best Search Ads Provider: Google AdWords

Google

posted by Jen @ 2:29 AM

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