Yahoo re-brands Overture as Yahoo Search Marketing
CNET News.com Summary of this widely reported event: "Yahoo sheds Overture brandNews.com - The portal giant on Monday shed its Overture Services brand and renamed the unit Yahoo Search Marketing. The replacement of the Overture brand will take place in the U.S. market initially, the company said. Other international markets will be re-branded later, but the Overture brand will be maintained in Japan and Korea..."
posted by Jen @ 7:34 AM
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