Got the traffic from the search engines? Read & learn how to profit from it...
MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines: "STUDIES HAVE INDICATED OVER 70 percent of Web traffic arrives from search engines. Every marketing executive knows the statistics - the top 10 search engines account for over 90 percent of traffic; 80 percent of search site visitors will not pass the first results page; 50 percent will click on the top 10 sites rather than scrolling down a listing page. Accordingly, marketing executives pay significant money to ensure their sites are highly ranked. Companies often fail at a key component of Search Engine Marketing (SEM) - what to do once the strong search results produce a flood of visitors to your site. This two-part series will explore six steps to ensure success in search marketing efforts and make the most of the influx of site traffic."I suggest combining the points in the article with PPC feedback and continual tweaking...
posted by Jen @ 8:56 AM
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