Meta-Tag Optimization Tips
clickz.com BY Shari Thurow : "Meta-Tags 101" aims to "dispel some of the meta-tag mythology and maybe put a different spin on meta-tag optimization...Metatags should:
Help obtain a good ranking in search engines that use meta tags to determine relevancy
Elicit a call to action, that is, encourage people to click the link to your Web page
Have accurate descriptions so they're more and (dare I say it?) clickable. No keyword stuffing. No unnecessary repetitions. Just concise, accurate, persuasive copy that encourages users to visit the best page.
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