Tuesday, October 24, 2006

All Hands on Deck! Search Marketing is Crossing the Chasm

The future for search marketing looks bright...

All Hands on Deck! Search Marketing is Crossing the Chasm: "Search marketing is starting to show the early signs of a marketing channel that's ready to make the leap from early adopters to mainstream markets....In the past 3 years, search marketing has solidified its grip on the early adopter market, growing both in terms of number of advertisers and revenue by over 200%, but the total product solution that's required to attract a low trust pragmatist market is still being assembled....

Google still rules the roost, so they have the all important pole position going into the tornado. The trick will be to see if they can hold onto it. Remember, pragmatists love turnkey solutions. Is Google's assembling of auction based media buying opportunities the solution they're looking for?"

Google
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