LSI and Link Popularity
searchengineguide: the latest buzz words...LSI..."by Andy Hagans -When Paypal's official Web site no longer ranked #1 in Google on a search for 'paypal,' it was obvious that Google had become more aggressive in penalizing sites with 'unnatural' backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. It is important for search engine optimizers to understand both how anchor text penalties are being applied and how LSI ensures that anchor text variance will not dilute a link popularity building campaign."
posted by Jen @ 7:28 AM
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