SEO just got harder
..and that means more opportunities for SEO professionals!So this is probably a good time to get my search engine optimisation blog up to date.
Stoney deGeyter at
Search Engine Guide reckons that Google's new universal search alters fundamentally the concept of "top search engine rankings". The new search includes far more than just good old static pages which makes first page ranking much more harder to achieve, but this also means there are now more ways in which to achieve a first page ranking.
Over at the Official Google Webmaster Central Blog Vanessa Fox outlines how webmasters can take advantage of universal search.
She describes Google universal search as "blending results from more than just the web in order to provide the most relevant and useful results possible. In addition to web pages, for instance, the search results may include video, news, images, maps, and books. Over time, we'll continue to enhance this blending so that searchers can get the exact information they need right from the search results."
So as user centric as ever but well worth checking out the tips for optimising your content for:
Google News results
News Archive results
Image results - esp re opt-in to enhanced Image search in webmaster tools, which will enable us to gather additional metadata about your images using our Image Labeler. This helps us return your images for the most relevant queries. Also ensure that you are fully taking advantage of the images on your site.
Local results
Video results
Search engine Guide newsletter July 2007 also has more articles, forums and blog posts about universal search.
Labels: Google universal search SEO images
posted by Jen @ 8:44 AM
