Log File Analysis and SEO
searchengineguide.comKalena Jordan writes: "There is specific data about your web site that you should be looking at in your log files on a regular basis. Several variables should be examined monthly or even weekly to ensure your site design and page optimization is on the right track:
1. Entry Paths
2. Top Exit Pages
3.Single Access Pages
4. Most Requested Page(s) and Top Entry Pages
5. Page refreshes
6. Referring Domains and Referring URLs
7. Search Engine Referrals
8. Search Phrases
9. Landing pages for PCC Campaigns, etc.
10. Metric values that show a radical change from developing trends
She concludes: "Remember, your log files are gold mines filled with nuggets of information about your optimized web site. If you keep digging on a regular basis, you'll eventually strike it rich with success..."
posted by Jen @ 5:35 AM
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