Yahoo: Claim Online Display Ads Boost Search
DMNews.com | News | Article: "A Yahoo Inc. study released today analyzing financial adviser client HarrisDirect's campaign claims that online display advertising increased the number of relevant searches by more than 61 percent.Clicks on sponsored search advertising links leading directly to HarrisDirect's site at theharris.com also jumped 249 percent after a user was exposed to a display ad campaign, Yahoo said.
The study found that consumers exposed to the display ad campaign clicked on 139 percent more links to the HarrisDirect site via both sponsored and algorithmic links. "
posted by Jen @ 10:07 AM
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