The Importance of an SEO Technical Site Review
www.searchengineguide.com Paul Bruemmer: "All search engine spiders must first be able to digest your content before they can post your high-ranking results. That's why a technical site review is the first step in Search Engine Optimization...Many companies are neglecting the important back-end issues that can make their websites search-engine friendly....
Review should include:
Site Architecture and Applications
web server (e.g., Apache, Microsoft IIS, Sun)
program languages
web hosting
database technology
investigate web applications such as content management systems, site search, directories, and shopping carts
cookies and sessions (human vs. spider)
check of your HTTP response headers esp reproper use of 404 error pages.
Complete review of basics such as contact information, FAQ, privacy policy, various resources, site map and number of links on a site map page.
Site Navigation
image maps and image links, javascript and DHTML and how they are organized on the page
text links and form based navigation, redirection 301, 302 pages and META refresh
effectiveness and placement of your global navigation and functional sections such as news, forums, shopping, etc
review site search functionality, usability and logs.
Document Structure review of ytitle tags, META description and META keywords
page layout CSS and tables,headings (H1, H2 and page structure)
e effect of pop-ups and browser compatibility such as AOL, IE, Mozilla, Netscape, etc
effect of any plug-Ins, Flash or Java, scripts and stylesheets
Keyword Strategy & Copywriting
analyse primary themes and search terms, supporting keywords,their optimization and effectiveness in current content
use of landing pages and their URLS A
internal links (cross-linking) also related to the use of keywords and their placement
keywords and placement in outbound links.
Search Engine Positioning
Index saturation: the number of pages found and/or indexed in Google and the crawlability of the site
Identify potential duplicate content
link popularity, link quality and relevance
Check PageRank on Google toolbar and directory listings such as DMOZ and Yahoo. "
posted by Jen @ 8:21 AM
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