A Site With a 100 Percent Conversion Rate
www.clickz.com: "Which of the following goals helps plan a better Web site?Increase sales conversions from 2 to 4 percent, a 100 percent increase.
Ensure 100 percent of visitors take the action planned for them to take."
Article has some pointers as to how to take the traffic from searches for transport info etc and convert them to buying whatever their travel related needs may be, assuming that people searching for travel/ transport info are likely to be undertaking a journey for a reason which will have needs attached to it. The goal = Identify those searchers (AKA travellers) needs and fulfill them.
posted by Jen @ 9:15 AM
<< Home