Yahoo! Search Marketing to Test Graphical Ads
clickz.com Where Google goes....: "Yahoo! Search Marketing is planning tests of graphical banner ads to be displayed on its pay-per-click contextual ad network, a spokesperson said... Currently, the company is considering a standard banner-sized placement that would begin as a graphical ad and then morph into a text creative. That change could be a fade or a flip, for example.The tests come as Yahoo! is expected to broaden its contextual ad network to include smaller publishers, or launch a new network to encompass those sites."
posted by Jen @ 4:09 AM
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