A9 Search Engine Optimization: Navigating The Amazon
A9 Search Engine Optimization: Navigating The Amazon: "At first glance, many webmasters will be tempted to think that their Google optimization efforts will already work with A9. Since A9 is �enhanced by Google results,� that might be partially true. The part that throws an anchor into the water is that A9 is also loaded with results favoring Amazon and Alexa listings. In particular, products offered by Amazon.com are heavily featured in the A9 search engine results pages (SERPs)....In the A9 SERPs:
having images properly indexed becomes doubly important.
provide plentiful theme related content
need strong keyword rich link anchor text is important with A9, as it is with Google - make sure anchor text is not all identical, as it could trigger a Google filter
get quality links
While A9 search engine provides mainly Google results, there are some slight differences
Some search results include a heavier level of Amazon results than the standard Google SERPs
Ensure photos on your website include proper captions and easily indexed alt tags - a photograph series appears as part of the A9 search results"
posted by Jen @ 8:22 AM
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