iMediaConnection:SearchTHIS: What’s Really Happening in Local?
By Kevin Ryan, Search Editor New technologies are emerging from companies like Welcome to Ingenio that provides pay-per-call advertising platforms for publishers and SME Global Solutions that places intelligent application and execution ahead of easy tech fixes for local marketers on a very large scale.They are the new innovators, not yet discovered by mainstream press while slightly irreverent and boldly innovative. In short, I remain hopeful that change might just happen in my lifetime....
a... formal announcement at the Kelsey conference, Yellow Pages.Com will be acquired by BellSouth (RealPages.Com) and SBC (smartpages.com) in an effort to create a new powerhouse in the local Internet space. The new venture (as it has been called) will combine the efforts of the powerhouse publishers with the comparatively small local directory that, to many of us, was so much more than a clever URL identity... "
Will it happen?
posted by Jen @ 12:50 PM
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