Wednesday, August 11, 2004

COLON SearchTHIS: My Plan to End Spam

iMedia Connection: SearchTHIS: My Plan to End Spam: "The Coalition for Organic Listing Optimization and Naturalization (COLON) would be a brand new effort to introduce collaborative efforts for collected industry groups to establish optimization guidelines standards. It would be an unbiased approach, if you will, to organizing the various efforts of industry leadership. The COLON�s efforts will be funded by multiple industry groups and efforts. "

Key methods would include:

Conducting discovery surveys to determine what constitutes spam in the marketer’s eyes
Identifying small, medium and large business spending on spam-related efforts
Calculating costs associated with clean-up efforts once it is banned from indexes
Gathering additional data on where dollars would be spent if spamming was regulated out.

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