Start-Up Steps Up to Local Product Search Challenge
Start-Up Steps Up to Local Product Search Challenge: "Take Shopping.com's product search functions and combine them with Internet yellow pages players' local focus. What do you get? A San Francisco-based start-up called StepUp.com wants to be the answer to that question.The 10-employee firm, headed by three Handspring alums, aims to create a local product search destination, which would enable consumers to find things online, then buy them in local retail outlets. Someone looking for a particular model of TV, for example, could find exactly which merchants within driving distance had the item in stock at the best price, potentially saving themselves time and money. The beta version of StepUp.com launched this week. "
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