Tips For Link Buying Part 3 Matt Cutts of Google ..Don't .... no apologies for double posting this one here and Google blog
Tips For Link Buying Part 3: "Matt's approach to link building was more of a philosophical one than straight tips and tricks. However, when taken with the advice that appeared in the previous link building articles, you have a fairly comprehensive list of ideas to keep in mind when designing a website, not just attempting to build links.
Making your content valuable enough to be linked to seems to be the emphasis of all speakers well, that and link relevancy. Of course, the first part is a little easier to control than the second. The thinking seems to be: if you build it (quality content), they will come (links pointing to your site).
Though he was philosophical about how to build links, Matt was specific on things to AVOID when link building. One of the first things he said while speaking on what to avoid was controlling whom YOU link to. Make sure that that any site you are linking to is relevant, quality site. Again, no shady SEO users should appear. He also stated another obvious point: avoid hidden links. Be sure and place your links where site visitors can find them.
Matt also suggests avoiding links coming from or pointing to guest books. These are notorious havens for spammers. He did not say whether or not Google discounted these links, but because he warned about them, you can guess that they don't give much relevance to these types of links.
He also mentioned to avoid buying anything that will artificially boost PageRank. Reading Google's Information for Webmasters Page discusses why this is something that should be avoided: 'Linking schemes do not increase a given site's PageRank, and will often do a site more harm than good. Many sites that advertise link-sharing programs not only offer little value, but will distribute your email address without your permission, resulting in an increased volume of unwanted mail to you."
Another area that should be avoided is interlinking of sites within your own domain. Google can perceive interlinking between domains, because they are on the same IP, as link spam, and this is an action that they can and will penalize." (Update:he meant to say don't interlink multiple domains on the same IP. Internal linking should be fine.)
posted by Jen @ 2:58 PM
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