Wednesday, August 11, 2004

Getting Your Site Unblocked By Google (and You Know Hoo)

Getting Your Site Unblocked By Google: "perhaps the site has been banned from Google. Should that be the case, the only thing to do is to weigh the options and look for solutions to the problem.

The first is to clean up the site to conform with the search engine�s published guidelines and try for reinstatement. The second option is simply abandoning the entire site and the domain name, and making a fresh start. The third possibility is some variation or combination of the first two choices.

To retain existing customers, let them click into the old site, but advertise a relaunch of the new site as a positive event. The visitor traffic will move to the new site if it’s worthwhile for them to do so. If the replacement site is larger and better designed, than its banned predecessor, migrating the customers and link partners shouldn’t pose too much difficulty. It will take time, however, to get everyone switched over to the new site.

A risky possibility for retaining visitor traffic is using a 301 redirect from the banned site to the replacement site. The danger of that idea is possibility that Google might penalize the redirecting site. Linking to a banned site is always frowned upon, and usually penalized in some way by Google. It is not a recommended idea. The site traffic will simply have to be rebuilt.


This is no time for vague promises about maybe making some changes. They simply must take place. Politely writing to Google requesting reinstatement might also help the cause. Google�s response letter will be vague on their part. They will not commit themselves to returning a site to their listings until they are absolutely certain the offending activities are discontinued permanently. The bottom line, if the cleanup and salvage option is chosen, is to wait and see how Google responds. There are no guarantees.
The second choice is to abandon the website and domain name entirely. Creating a brand new site and registering a different domain name might be a good solution in some cases. Starting a new site involves registering a different domain, adding fresh incoming links, and writing entirely new website content.When developing a replacement site, there should be no duplication of the previous banned site�s content. Everything has to be entirely different"

No website owner should ever think that any search engine optimization company might have some sort of special influence with Google. During a banning, many unscrupulous SEOs will attempt to gain a quick buck by claiming they can get a site unblocked. No search engine optimization firm works with Google. That is a myth perpetuated by dishonest people who have no business claiming to be part of the SEO community. They simply can’t deliver on any of their promises to get a site reinstated.

The best method to getting a site back in Google’s good graces is to adhere completely to Google’s guidelines and then wait. The process will be a slow and frustrating one, so patience is strongly recommended. In the meantime, creating an alternative site as a backup plan, is a sound policy. Should Google elect to maintain the site block, a brand new site featuring brand new content and links, might be the only hope.

Maintaining a cool head, correcting any website transgressions, and being patient is the best policy to take for any webmaster.

Google
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