Search Marketing: What's the Problem?
Googles share of the online search marketing market continues to rise and rise but a new report predicts that problems surrounding trust and click fraud in particular may curb growth prospects.
Search Marketing: What's the Problem?: "The media spotlight that shines so brightly on Google may be blinding many observers to problems that lie ahead for search marketing."
The Emarketer report Search Marketing: Players and Problems: "Key questions the 'Search Marketing: Players and Problems' report answers:
Why is Google so dominant among search engines (and will that continue)?
Are more individuals searching online (and how can marketers reach them)?
How should users' shopping behaviors affect search marketers?
Is click fraud as big a problem as some reports make it out to be?
When is privacy a legitimate concern for search engines and marketers?"
posted by Jen @ 3:57 PM
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