When and Why You Should Secure Multiple Domains
Topical article re domain names....When and Why You Should Secure Multiple Domains: "When and Why You Should Secure Multiple DomainsBy Stoney deGeyter..
There are many different reasons for purchasing multiple domain names, and each reason has its own set of benefits and uses. Buying multiple domain names is a great strategy that can be used to capture additional type-in traffic, secure other branding avenues you may wish to pursue, or simply to prevent your competitors from securing them...
Hyphenated Versions
I mentioned above that you should not purchase a hyphenated URL for your main site. For marketing purposes, however, there are sometimes legitimate reasons to do so. My business owns PolePositionMarketing.com and Pole-Position-Marketing.com. I purchased the hyphenated version simply to prevent a competitor from securing it and stealing my branding. I also have the option of using the hyphenated versions for other marketing efforts, but I don't recommend doing so unless you are fully aware of the potential ramifications.
Use Proper Redirects
When setting up multiple domains such as those mentioned above, it's important that you set up each one properly. Setting up domains improperly can lead to duplicate site/content penalties on the search engines which will ultimately be bad for business....Many websites employ on-page JavaScript or meta refresh redirects, or even worse, framed pages pulling in the main site. These methods are effective from the user standpoint but not from the search engine standpoint. The 301 redirect is generally the safest method of redirecting users....
When redirecting multiple URLs there is a neat little trick that saves hosting fees that you'll want to use.
Take one of the redirecting URLs and host it on the cheap. This is the URL that will be set up with the 301 redirect to your main URL.
Take all your other URLs and park them to point to the URL above.
With this method, you pay for only one additional hosting account ($5 at the most) and all your URLs will automatically flip the visitor and the search engines to your main URL.
In marketing, every little bit can help. Even if a redirected domain name only results in one additional sale every few months, it may not be long until that one sale is a significant one."
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posted by Jen @ 8:24 AM
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