Tuesday, March 07, 2006

Search Use Grows 39%

MediaPost Publications - Search Use Grows 39% - 03/06/2006: "WEB USERS CONDUCTED A RECORD 5.7 billion searches in January, marking a 39 percent increase from last January's 4.1 billion, according to new data from Nielsen//NetRatings. Search activity in January also increased by about 12 percent from December, when users conducted about 5.1 billion search queries.

Search giant Google accounted for 48 percent of all searches--up from 47 percent last year--while Yahoo captured 22 percent, an increase from last year's 21 percent. MSN garnered 11 percent of search activity, marking a slight decline from last year's 13 percent.

AOL Search was the fourth most popular engine--with 368 million searches, or 6.5 percent--while My Way Search, powered by IAC/Interactive's Ask, garnered 155 million searches, or almost 3 percent. The company's Ask Jeeves brand--which last week was renamed Ask--drew 131 million searches, or around 2 percent."

Google
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