Saturday, March 18, 2006

MediaPost Publications - When Time Is On Your Side: The Power of SEO - 03/17/2006

Excellent article outlining an ethical organic search engine optimisation campaign. It states that "SEO strategies generally include the enhancement of a site's architecture, copy, and structure to ensure that search engine spiders are more likely to see and select your site's pages for search requests."

MediaPost Publications - When Time Is On Your Side: The Power of SEO - 03/17/2006: "ALTHOUGH PAID INCLUSION PROGRAMS AND paid search campaigns provide the most immediate marketing results, SEO strategies generally provide the most cost-efficient and the most consistent traffic. So, when you have only a modest marketing budget to work with, start by optimizing your site through smart SEO strategies."

"SEO Strategies: A successful SEO project usually requires changing site infrastructure, content, and linking strategies. Some of the strategies we implemented to optimize the visibility of our websites across all major search engines included:

Keyword research: we learned what keywords are most often used to access our sites and what content people most often search for within the framework of our sites.

Tag Authoring: we created a process the ensure that the most appropriate keywords and phrases were included in all meta tags, alt tags and title tags.

Content Enhancement

The results?
"We started seeing small results immediately and, after a year of focused efforts, we are now reaping larger rewards

SEO Results: In 2005, our monthly average search traffic from the top five search engines on all sites increased by 27 percent from our benchmark measure. And, combined across all properties, search engine rankings improved 43 percent for the targeted keywords. And, perhaps most importantly, first-page rankings increased 48 percent."

Google
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