Major Marketers Avoid MySpace
Myspace shunned by big biz as too dodgy...MediaPost Publications - Major Marketers Avoid MySpace - 03/21/2006: "SOCIAL NETWORKING SITE MYSPACE HAS grown to 60 million members, adding 8 million to million new members in the last few months alone, and now accounts for around 12.5 percent of all online display ads.But major brand marketers continue to shun the site."
They do concede that "MySpace held some promise for advertisers, especially corporate-created pages. "There are areas where the content is generated by MySpace, and is totally sanitized and quite safe"
This speaks volumes about the mindset of big biz and tells us where any anarcho-punk edgy buzz worthy set up has the chance to find their niche and mate with that uncontrollable public so feared by the sanitizers.
posted by Jen @ 11:49 AM
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