Search - Linking - Eric Ward
Spotlight on Search - Interview with Eric Ward "Optimizing content without implementing a linking campaign is like trying to drive a car without wheels.""What are the biggest differences in site announcement and promotion now compared to 5 years ago? What advice would you give to new search marketers that are looking for reliable and long term link building strategies?
The amount of noise you have to get past to get your message heard is insane. Spam, fake blogs, link farms, you name it. This has caused people to just try and be louder than everyone else, when in reality they need to take the exact opposite approach. Focus on your content and verticality. The web is self organizing. It's a marketers dream. 3000 people all with the exact same interest in some little known subject all end up finding each other through tools like Yahoo Groups or blogs, etc. The key is understanding - and respecting- the medium. Few marketers respect the medium properly...
Please describe your ideal client.
For me it's about the content. Can I help the content get known or not? I don't care if it's a FORTUNE 500 company or a mom and pop site. If the content is about a specific topic and well done, then it deserves to be known and linked. If the content is crap, even if it's produced by a large corporation, then why bother? It's not me that gets the links for the content; it's the content itself that earns the link. I'm just a conduit....
What are some of the resources you rely on for information on SEO/SEM? Best practices, news, industry information.
I read and scan hundreds of online pubs. Subscribe to everything I can find. I'm really a sponge for it because I still like it so much. SearchEngineWatch.com is indispensable. But there are lesser known pubs with awesome info, like WDFM.com"
posted by Jen @ 7:12 AM
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