Tuesday, February 14, 2006

DMNews.com | News | Article

DMNews.com | News | Article: "How to Build a Search Engine-Friendly Web Site " Search engine optimisation should be part of the Web development process from day one.
More common is the experience of Kent Lewis, a seasoned search engine marketing professional who writes:

"Rarely am I brought in at the ideal time: during the planning phases of a site design or redesign. This oversight typically means higher costs and delays in the development process...

SEO comes into play at all the following levels:
site planning and specification: planning phase usually determines site objectives, functionality and content - code) should be clean and content should be keyword-relevant. For example, Flash, frames and JavaScript are not inherently search friendly and should be used judiciously. Content should consist of HTML text containing keywords relevant to each pages’ theme

site architecture: Ideally, the Web site will have at least one set of HTML-based navigation that can be easily “read” and followed by search engine spiders. From a content perspective, the architecture should include a site map and custom 404-error page

Wireframes to illustrate task flow and information architecture, basic page layout and contents

Design comps: design refinements, including layout, colors and imagery - HTML text for page headers instead of text graphics, impact of keyword density, proximity and relevance on each page

Beta testing; review the site on a page-by-page basis and provide specific recommendations on ALT, META and title tags. In addition, they should review the copy to ensure it is properly optimized

Launch and maintenance.

Google
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