Search Engine Marketing getting harder?
Want to write effective copy for the search engines? Check out Jill's handbook, The Nitty-gritty of Writing for the Search EnginesSearch Marketing Newsletter Archives - High Rankings Advisor Issue 152 discusses SEO clients often unrealistic expectations, top search rankings do not guarentee sales.
"Even keyword phrases that nobody's searching for can sometimes be difficult to obtain high rankings with unless you really and truly know what you're doing. And even then, those rankings may be here one day, and gone the next. The problem is magnified for new businesses and new websites. If your site isn't at least a few years old, your SEO efforts will be less likely to provide the results you want. This is one reason why your
website optimization should always be seen as a long-term proposition.
As we move forward in this industry, webmasters, site owners, and SEOs need to shift their focus from that of asking how they can get this
keyword to this position in this engine to how they can get more targeted traffic and convert it into customers. Unfortunately, a
large portion of those looking into SEO services are still seeing the small picture. For instance, on the contact form on my site, I ask
people to tell me a little bit about their "business goals." A good portion who fill it out want something like "top-5 rankings in Google
and Yahoo for this keyword." Huh? That's not a business goal! A business goal is more like "Bring more people to my website who are
searching online for the types of products we sell."
Jill Whalen of High Rankings is an internationally recognized search engine optimization consultant and host of the free weekly High Rankings Advisor search engine marketing newsletter.
She specializes in search engine optimization, SEO consultations and seminars. Jill's handbook, The Nitty-gritty of Writing for the Search Engines teaches business owners how and where to place relevant keyword phrases on their Web sites so that they make sense to users and gain high rankings in the major search engines
posted by Jen @ 7:34 AM
<< Home