Microsoft Grapples With Growing Up
Microsoft Grapples With Growing Up - Forbes.com: "critics reel off a list of complaints that sounds like, well, a Microsoft commercial: stifling bureaucracy, frustrating miscommunication, different units working on overlapping technology without adequate cooperation. In short, the very ills Microsoft promises to cure with its software.....Microsoft also is tailing its competitors in developing the money-making engine behind Google - paid search.
This month, Microsoft begins U.S. testing of its own system for selling sponsored links next to its regular search results, which are based on a formula that ranks Web pages according to such factors as relevance.
Microsoft currently outsources that job to Yahoo, which has a contract with Microsoft through June 2006
Microsoft's reorganization appears to be an attempt to tackle the size problem - to teach the elephant to dance, said Garrity, alluding to a popular corporate problem-solving book by James Belasco.
"I don't know if we can teach the elephant to dance, but they certainly look as if they are getting their tutu on."..."
posted by Jen @ 5:24 AM
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