Beyond the click - increase sales from search traffic
Accelerate Online Sales: "Driving prospects to a website is only the first step in a successful search-engine-optimization program. Unfortunately, 90 percent of businesses only focus on this first step, while a successful online campaign actually has three critical components:Drive prospects to your website.
Keep them there by creating a compelling benefit-based message.
Generate sales leads, ensuring the site turns visitors into customers
Getting a prospect to click on your listing in a search engine is only the first step in an effective online lead generation program. What happens after they arrive on your website is just as important as how they get there"
posted by Jen @ 5:25 AM
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