SEO recommendations ignored... SEOs under-appreciated
64 of Search Advertisers Failing to Follow SEO Recommendations: "a recent survey commissioned by Boston-based SEO firm iProspect that showed approximately 64% of businesses outsourcing search marketing,'... encounter obstacles that prevent them from implementing their vendor's SEO recommendations.' (click here for an Adobe Acrobat version of the study)Conducted by JupiterResearch in August 2005, the study surveyed 626 people involved in search marketing and 224 search marketing firms. Its findings attach tangible numbers to experiences shared by several professional SEOs. In short, SEOs have reason to feel a trifle under-appreciated. Their informed and often pre-paid advice is overlooked or neglected more often than not....
the reasons most cited by search advertisers for not implementing outsourced SEO advice are;
a lack of human resources
no budget set aside for outsourced IT services
timing issues surrounding site or document updates ...
In order to maintain strong rankings, one of the tasks SEOs recommend is updating documents and generally adding fresh content to the site. For many search advertising clients, the added time commitment falls low on the list of daily tasks for the staff member charged with making those updates.
The results of this survey fall in line with stories heard by webmasters and SEOs in forums and from clients. The knowledge and skill gap between the professional SEO sector and advertising clients has not shrunk as much as SEOs might have previously expected. Though basic search engine optimization can be described as common sense web design, a number of critical knowledge factors remain that set SEOs aside from other webmasters, at least in relation to proficiency with search engines."
posted by Jen @ 5:43 AM
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