How to Use SEM and SEO
DMNews.com | News | Article: "Online Exclusive: How to Use SEM and SEO By: Bill Wise and Dave PasternackWant to get the most out of both search engine marketing and search engine optimization? You need to understand what both of them are best designed to do -- and what they're not designed to do, writes Did-it.com's Bill Wise and Dave Pasternack. If you figure that out, you can get the
most mileage out of your SEO and your SEM. If you don't figure it out, you can end up where every other major search mistake
leaves you: with a gaping hole in your advertising budget.
The basic point to keep in mind is this: Paid search is your best option for reaching people looking to make a purchase. SEO does its best work reaching out to people doing research."
posted by Jen @ 8:40 AM
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