SearchThis: Keys to the Search Kingdom
iMedia Connection: SearchThis: Keys to the Search Kingdom: "the universe of all things search still boils down to one key principle: he who owns the audience owns the search business.Google, Yahoo! Search and MSN search own the market, at least according to Hitwise's August 2005 United States Online Search Report. Audience share, demographic analysis and search behavior combined provide us with key insights into the minds of searchers everywhere....
Hitwise reports the big three search sites (Yahoo!, MSN and Google) account for nearly 73 percent of all search activity. Google is the strongest and still owns almost 40 percent of online searches, while trailing Yahoo! and MSN own around 18 percent and 15 percent, respectively, for the week ending July 23.
Even better than audience market share by visitors is the telling average session time data that indicates Google audiences tend to spend nearly twice as much time on the site, with an average session of over 12 minutes compared to MSN's six and one half minutes.
Does that mean it takes a searcher twice as long to find what he's looking for on Google?
Possibly, but Hitwise attributes longer session times to the image search taxonomy -- because users can view results on the search site, they tend to stay on the page longer..
Yahoo! led the travel search category by a slight margin of two-tenths of one percent at 4.73 percent."
posted by Jen @ 3:59 PM
<< Home