Defending the Art and Craft of SEO
iMedia Connection: Defending the Art and Craft of SEO: "trademarkSEO's Paul Bruemmer explains why getting into the top 10 organic listings may ultimately be worth more than perching at the top of the sponsored listings...While it's wise to utilize both PPC and organic SEO techniques, the powerful benefits of SEO should not be minimized. The durability of your organic SEO investment goes a long way in elevating your brand to a premier position in the major search engines -- because organic links are valued by the majority of users and account for the majority of offline conversions.
Getting into the top 10 organic listings may be a slower process, but ultimately it can be worth more than perching at top of the sponsored listings."
posted by Jen @ 6:09 AM
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