Search engine insiders talk about links
Search engine insiders talk about linksAt a recent search engine conference, Tim Mayer from Yahoo, Matt Cutts from Google and Kaushal Kurapti from Ask Jeeves revealed information on how these three search engines analyze links to determine the ranking of web pages in a public discussion.
Basically, the old linking principle still applies: if page a links to page b then it is a recommendation from page a to page b. The more links point to your web site, the better your rankings.
Ask Jeeves - text links can be understood by search engines but not image links, avoid link farms, cloaked pages and invisible or hidden links - ethical search engine optimization is still important.
Yahoo - link popularity on Yahoo would be moving to the social community aspect, links to your web site should look natural.
Google - agreed with Ask Jeeves' statements, add new page of content everyday, links to your web site should not all have same text, Google only returns a few of the backlinks in their index.
How can you improve the link popularity of your web site without upsetting search engines? Focus on ethical search engine optimization. Don't try to cheat search engines and don't go for one shot quick fix solutions.
posted by Jen @ 8:15 AM
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