The future of search is Vertical
The future of search is Vertical: Marketing Monitor - Aug. 18, 2005: "Some co-workers just came back from the SES in San Jose and one thing that they said that made me take notice was how much the search engines were pushing verticals...Search engines define verticals a little more loosely – calling anything that is related a vertical search. In other words searching for images on Google or Yahoo! is a vertical search, as is a video search, product search or local search...I wouldn’t be surprised if, over time, you begin to see a meshing of results. So that when you do a search you may see the top organic results, but interspersed within them may be local results, Froogle results, and even image and media results. They don’t have to be as they are now where the non-organic results by default get the top positions on the screen; they could be mixed into the results based on their likelihood to match."
posted by Jen @ 5:42 AM
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