Pay Per Call � A Report Card
Pay Per Call A Report Card: "PPCall programs allow SEM firms and agencies to diversify their existing offerings, capturing revenue from new audiences. Roughly 14 million small businesses do not currently transact business online, and this product is uniquely designed to serve this untapped market. Larger firms selling products that require high-touch sales technique can also use PPCall.Ingenio sees Pay Per Call as a great fit for advertisers whose products and services require a back and forth exchange prior to purchase. High-end travel, financial services, real estate and mortgage companies are a few examples. These advertisers are proficient at telephone sales, and Pay Per Call plays well to their skills.
Advertiser Case Study From Ingenio...AIL currently has about 5 different Pay Per Call ads running, and Dave finds the Pay Per Call ads cost less and convert better than his click ads -- at roughly 7-10% as compared to 1-2% with clicks. He is currently bidding $2 a call for most of his ads, $10 a call for one ad. With an average sale of up to $400, he is very pleased with the ROI thus far."
posted by Jen @ 7:50 AM
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