Thursday, July 28, 2005

"'How people search is how they think.' "

DMNews.com | News | Article: "First, expect the search audience to flatten out over time, which means the engines will have to do better at providing more searches per person.

Second, search keyword pricing will rise without growth in the supply of people performing searches.

Third, the increase in search pricing puts pressure on advertisers to get smarter about their search investments.

The final one was for Google's ears.

"The fact that so few searchers are loyal to a single search engine implies that Google's dominance should not be taken for granted," Cassar said.

Google
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