How to Drive Your SEO Insane in Six Easy Steps
How to Drive Your SEO Insane in Six Easy Steps by Diane Aull - NineYards.com :"1. Go out and register a bunch of 'keyword-rich' domain names. Duplicate the content from your main domain to each of these and link them all back to the main domain to 'help' the main site's popularity. 'Forget' to tell your SEO....
the benefit from a "keyword-rich" domain name is negligible, if it exists at all. You're much better off optimizing your actual site and getting genuine links from real web sites.
2. Hire a web designer who knows nothing about SEO to produce a site for you. Bring the SEO in at the end of the process, after the site is already completed. Forbid your SEO from making any changes to the on-page display of your site.
3. Neglect to tell your SEO about previous attempts at optimization, particularly if they involved questionable practices. After all, there's no sense in dredging up ancient history.
4. Start calling your SEO approximately two days after they've first started work on your site, asking when you're going to see your rankings go up for your favorite key phrase. Call back at approximately two or three day intervals from then on out until you rank number one for your chosen phrase, or the SEO jumps off a bridge, whichever comes first.
5. Focus all your energies one a single phrase. No matter how much your SEO tries to convince you to diversify, or tells you this phrase isn't going to be all that useful to you, insist on single-minded concentration on this one phrase. After all, your competition's site ranks at number one for this phrase, and you have to beat them to get bragging rights.
6. Check your rankings on a daily basis. Call your SEO to report (and, if needed, complain) about every fluctuation... number one rankings are cool for bragging rights, but rankings alone don't put food on the table."
Concludes: "The true measure of the success of an optimization campaign should not be rankings, or even traffic. It should be conversions... A good SEO will focus on this metric and will try to help you do the same. Well, there you have it. Six easy ways to drive any good SEO insane. Now, of course, if you'd rather have a profitable web site, you might want to consider not doing any of these things. The choice is yours."
posted by Jen @ 8:09 AM
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