Wednesday, July 13, 2005

Hitwise new keyword tool aimed at SMes

Hitwise Offers Online Intelligence for the Small Business: "small to mid-size businesses could also benefit from their services, Hitwise has announced the launch of Keyword Intelligence, an online tool designed to help marketers discover the best keywords and keyword phrases to use in their search marketing campaigns....

Keyword Intelligence has several benefits over traditional keyword research tools:

Industry Search Terms - an overview of the most popular search terms in over 160 different industries

Search Term Suggestions - an overview of the most searched for variations for a particular keyword

Search Term Portfolios - an integrated tool designed to manage keyword lists

Market Data - an analysis of search terms used by searchers in the US, UK, New Zealand, Singapore and Australia in order to show the differences in spelling and terminology in different geographic regions.

Access to Keyword Intelligence starts at just under $90 a month, quite a bit more than Wordtracker, which runs less than $250 for an entire year. Add to the fact that the lowest level of service includes data for just three industries and you're not looking at an affordable alternative to Wordtracker. That said, marketers looking to promote their site in a competitive industry, or small firms that specialize in a particular vertical may find the information well worth the investment... "

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