Don't Panic! The number one rule in SEO:
SiteProNews Back to Basics in SEO By Shawn CampbellAlways be sure to research keyphrases
Research your competition
Optimize your site: Above all else the single most important factor - write good quality content that focuses on your keyphrases
Use other on-site factors :
Getting the keyphrase into the title (this is the second most important factor)
Getting the keyphrase into the Meta description tag, the Meta keyword tag, the headers and sub headers, the alt tags, and into some link text (some of these factors are VERY minor)
Having a good site map so that the search engine spiders can easily navigate your site
Having a robots.txt to include the pages that you want the search engines to include
Don't use frames
Use flash wisely (not the WHOLE site in flash)
Use external files for your java-scripts
Use cascading style sheets (a .css file)
Use dynamic URL's wisely (Avoid using URL's with ? or & in them)
Content is king: Oh...and did I mention that you need to write good quality content that focuses on your keyphrases? All of the points above are superfluous if you don't have good content.
Get people in your industry to link to you
Submit to all the directories you can find, so long as they are related
Conclusion
Build your web site for your customers, within the guidelines that the search engines set out.
Don't make the site awkward by over-conforming.
The site's first focus should be on what your clients want.
Create good content. Good, quality content that reads well and flows seamlessly.
Update it regularly. An active, living site is healthier than a stagnant, dead one (the search engines spiders like their food alive and full of life).
And remember: Content is King!
posted by Jen @ 8:00 AM
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