Zen and the Art of PPC :: A Five Step Holistic Approach
searchengineguide.comSimon Dang runs through the basics of PPC - great article to base guidelines on:
"PPC is a whole new type of advertising and to be successful at it youll want to be sure to maintain a well-balanced strategy to optimize your campaigns. Remember that each of the five principles affects each of the others. If you choose the right keyword, but dont bid at the right price or do not have adequately converting ad copy or your landing page doesnt convert, then your end goal of conversions will not be met. Continue to balance and optimize all five principles and you will be on your way to a well maintained PPC campaign."
posted by Jen @ 9:40 AM
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