Link Building and VIsion-based Page Segmentation
searchengineguide.comThe days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled “Block-level Link Analysis,” by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying...
Search Engine Optimisation strategy "should incorporate knowledge of block-level analysis to ensure that the effects of a link building campaign will be maximized.
Two main points:
1) Devaluation of links not in copy: !VIPS will allow search engines to differentiate between links from the content block and links from other blocks such as text advertisement blocks or footer blocks. As such, algorithms could easily weight links from each block differently."
2) Improved Contextual Analysis: This should have the effect of boosting the link relevance for links from tightly-themed content blocks, while devaluing links that are in a block with no apparent theme.
Concludes: "the value of legitimate links from directories, articles and press releases. These types of links are placed in a content block and are also tightly themed (that is, your target keywords will be near your link).Webmasters who actively build these types of links will benefit from long term rankings even when new twists such as VIPS are added into the algorithmic mix. In fact, these algorithmic improvements should improve search relevance and neutralize some of the spammier link building methods."
posted by Jen @ 7:33 AM
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