What is search engine spam?
DMNews.comGlenn J. Kalinoski Managing Editor's report on Search Spam session at SES lists 19 types of search engine spamming:
"Shari Thurow has identified 19 types of search engine spam, or Web pages that are created deliberately to trick engines into offering inappropriate, redundant or poor-quality search results. "What does inappropriate mean?" asked in a session at yesterday's Search Engine conference, then gave an extreme example: an adult site targeting the keywords "Barney the dinosaur" or "the little mermaid."
Thurow's 19 search spam techniques:
· keywords unrelated to site
· keyword stacking
· keyword stuffing
· hidden text
· tiny text
· hidden links
· link farms
· page swapping (bait and switch)
· redirects
· mirror/duplicate content
· doorway/gateway pages
· cloaking
· gibberish
· domain spam
· mini/micro-sites
· typo spam and cybersquatting
· affiliate spam
· blog/forum spam
· CSS spam
posted by Jen @ 9:58 AM
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