Local search: THE topic at SES
CNET News.com"Local search is a central focus of all the players at the annual Search Engine Strategies conference "
Google added Google Maps to its local search tool Wednesday
America Online is promoting new search tools that help people hone in on local businesses and entertainment--buying movie tickets online or reserving a table at a restaurant
Start ups like TrueLocal and Insider Pages are jumpimg on the bandwagon
An estimated 20% of searches are local centric
Kelsey Group research forecasts that the local search market will be worth $3.4 billion in five years
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