Why hire a SEO expert? PPC v Organic SEO
WebProWorld worth a read alongside "SEO for CEOs"Mel wrote: "We all have our opinions of where the best ROI will come from, organic rankings or PPC, but if there is a positive ROI why not do both?
The major percieved differences are that PPC is instant gratification with an ability to see cause and effect in real time, while getting organic rankings takes longer and the effects/results are not documented so clearly.
Effective PPC is more than just buying some adwords and seeing what happens and effective SEO is more that just changing some pages and seeing what happens, but both can make you money.
That said in my opinion if you are able to get organic results the ROI will be much better than PPC."
posted by Jen @ 8:18 AM
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