Are Vertical Engines Grabbing Traffic from Google, Yahoo et al?
Vertical Engines Cannibalizing Majors' Traffic?"Bill Tancer, Hitwise's VP of Research said:
'Over time, as users grow more sophisticated, they appear to be turning to shopping search sites for their comparison shopping and other online buying needs. In the shopping classifieds category, we are beginning to see signs of cannibalization of traffic away from the major search engines as overall search traffic grows.''
JupiterResearch reckon "that growth in search over the next five years will be driven by four primary verticals, including retail, financial services, travel, and media and entertainment. That study found that 79 percent of overall search volume was already concentrated in those four sectors in 2004"
"Measured in volume of searches, Hitwise estimates Google's market share of search at 55.5 percent, Yahoo! with 30.8 percent, and MSN with just 6.6 percent. Those findings differed from a report released by Nielsen//NetRatings on the same day. That study assessed Google's market share at a more modest 47 percent, with Yahoo! at 21 percent and MSN at 13 percent, roughly double the Hitwise estimate. "
posted by Jen @ 7:11 AM
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