5 Questions with Lance Podell, Kanoodle CEO
searchviews.com/blogHighlights:
"Kanoodle is focused on creating Sponsored Links opportunities for all types of Web pages
Kanoodle see three trends this year:
1. Large advertisers coming online and specifically spending against Sponsored Links. As more Fortune 500 companies come on line we will see a much stronger focus on the media elements of the ability to buy Sponsored Links and NOT the technological advantages of Sponsored Links. Advertisers will demand greater control and flexibility in their online campaigns.
2. New and evolving published pages like RSS and blogs will lead to more available pages for Sponsored Links and new tools to drive targeted clicks for advertisers on these pages.
3. Context targeting will be distinguished from content targeting.
What’s your take on the role of API’s in the search marketing business? How do you think marketers and agencies will take advantage of them?
It is important to make the process of buying Sponsored Links as easy as possible for advertisers so they can spend their time on campaign management and not delivery of ads."
posted by Jen @ 9:05 AM
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