Searchers use more than one engine
When One Search Engine Just Isn't Enough"A new survey released by Nielsen//NetRatings finds that most Internet users employ more than one search engine when conducting their queries.
A total of 4,085,880 searches were conducted by US at-home and at-work users in January 2005, and Google accounted for 47% percent of them, maintaining its place as the top search engine. Yahoo! accounted for 21% of searches, and MSN for 13%. The remaining 19% occurred on the sixty other search sites surveyed by Nielsen...
..even factoring in sharing, Google is still clearly the leading engine. Not only did a greater percentage of its users use it solely compared to Yahoo! and MSN, but the biggest chunk of MSN's and Yahoo!'s users who also went to a different search engine went to Google. For example, of the 71% of traffic that Yahoo! shared, 39% went to Google, and 21% went to both Google and MSN, with the remaining 11% going to just MSN...
The search engine market remains competitive, with innovation the key. The latest buzz surrounds local search and desktop search, and all sites continue to refine their paid search systems, a large revenue source. eMarketer's.. Senior Analyst David Hallerman notes that search engines need to be cautious: "For the past few years, many search engines have been able to rake in the dollars just by offering space for paid search ads. But to build areas for additional growth, most notably forms of local and vertical search, much more hand-holding will be required. That will be true at every step of the game — selling your services to start with, and supporting your customers in their efforts to figure out what works and what doesn't. Oh yes: Don't kill the golden goose with graphic ads, banners or rich media. Internet users like search, and accept sponsored listings, simply because the pages are not cluttered and intrusive."
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posted by Jen @ 4:56 PM
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