Organic SEO undervalued and underused
Why Does Search Engine Marketing Look like a Penny-Farthing Bicycle? : Internet Search Engine NewsGreg Jarboe writes "search engine marketing research by iProspect, Enquiro, and JupiterResearch has reported that 60% to 86% of search engine users click on organic results when conducting queries. Only 14% to 40% of search engine users click on paid results...
So, why are companies spending 6.8 times more money on paid placement, when organic search engine optimization can generate 1.5 to 6 times more clicks for the same search terms? Is the cost-benefit ratio of paid placement really 10 to 40 times greater than organic search engine optimization?"
Article concludes "If we’re ever going to shift the ratio of spending on search marketing programs to reflect the ratio of searches by users, we’ll need to start optimizing more “original and unique content” for the major search engines – and news search engines. While the costs are incremental, the benefits are significant.
To pick up on my earlier analogy, the penny farthing bicycle was invented in 1871. It was popular until 1892, when a safer style of bicycle with two wheels of the same size was introduced. We need to develop a more balanced approach to search engine marketing to accelerate our progress, as well."
posted by Jen @ 10:01 AM
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