SEO hot for 2005
imediaconnectionchanges in 2005 will result from cogent business decisions, reaction to litigation and following trends, such as blogging..."SEO is still hot and will continue to gain strength in 2005. I see many affiliates reducing their monthly spend on PPC and focusing on SEO once their sites are indexed and optimized. On the flip side, both Google's policy change and SEO will increase the user experience, in turn, giving the merchant higher quality leads or sales."Blogs and data/content feeds are the wave of the future. If you don't have one or both, your program will suffer. Affiliates are becoming more sophisticated each day and demand tools to help them sell or promote your product or service. Get those tech requests in now; we are in store for a big year in 2005!” ...
Jeff Molander, CEO, Molander & Assoc. Inc. is quoted as saying " Direct marketers will lead... using rock-solid Web analytics to build and guide media planning and optimization decisions. Substantial changes in how marketers compensate affiliates and traffic partners will be announced. Solution providers that innovate and support stand to take all."
posted by Jen @ 4:44 PM
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