Google Adwords: Affiliate Policy Change
"Google's official announcement Google AdWords Announcement 07/01/2005:Affiliate Policy Change
Hello from the Google AdWords Team:
In January 2005, Google will incorporate a new affiliate advertising
policy that is designed to provide a better user and advertiser
experience.
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What is changing:
With this new affiliate policy, we will only display one ad per search
query for affiliates and parent companies sharing the same URL. This
way, users will have a more diverse sampling of advertisements to
choose from. As always, your ad will be displayed based on its Ad Rank
for given searches.
For instance, if a user searches for books on Google.co.uk or anywhere
on the Google search and content networks, Google will take an
inventory of ads running for the keyword books. If we find that two or
more ads compete under the same URL, we will display the ad with the
highest Ad Rank.
How this will affect you:
If you are an affiliate, this means that you no longer need to identify
yourself as an affiliate in your ad text. However, your current ad text
will continue to display your affiliate status until you change it.
Affiliates or advertisers using unique URLs in their ads will not be
affected by this change. Please note that your Display URL must match
the URL of your landing page, and you may not simply frame another
site.
What you should do:
We recommend that you continue to monitor your ads' performance and
optimise your ads as needed to ensure that they are bringing you the
best results. Please visit our Optimisation Tips page for more
information.
We look forward to continue providing you with the most effective
advertising available.
Sincerely,
The Google AdWords Team"
webmasterworld.com/forum main discussion.
Google affliliate post summary
DMNews.com
"Google Limits Affiliate Listings By: Brian Morrissey Senior Editor"
Summary: "Google said it would look for ads that direct to the same Internet address. If two or more direct to the same address, Google will display the one with the highest Ad Rank, which is the bid amount multiplied by the ad's click-through rate. All ads
must direct to the Web address shown in the ad copy. The search company said the policy change, slated to take effect later this month, would improve the user search experience by showing a more diverse set of listings rather than a repetitive list of similar ads from affiliates of the same merchant."
Kevin Lee, CEO of Did-it.com is quoted "The affiliates who are doing arbitrage are going to be heavily impacted.Their only choice is to stop doing it altogether or create landing pages that are sufficiently different."
Overture requires its advertisers to own the Web page to which ads are directed. It lets affiliates set up co-branded Web pages.
Google's new affiliate restrictions do not apply to affiliates that create separate landing pages. For example, a credit card company affiliate could set up a rate-comparison site to lure searchers who type in "MasterCard balance transfer."
The policy will also apply to Google's AdSense publisher network.
posted by Jen @ 9:27 AM
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